Giving away branded merchandise is a brilliant way to entice new customers and encourage existing ones to return to you for additional products or services. Essentially, promotional items are used as a successful marketing tactic across lots of different businesses. With numerous available options on the market, from stationery to clothing, there’s something for everyone.
There are various effective ways to integrate promotional products into your marketing strategy. For example, you could create a competition campaign on social media, with a selection of branded merchandise as a prize. A simpler approach would be to take branded stationery, such as notepads and pens, along to a pitch meeting. This will keep your brand name and logo at the forefront of your prospective clients’ minds long after you leave the meeting.
Branded merchandise is also prevalent among businesses who operate an ecommerce website. Adding a little branded gift to your customers’ orders are a great way to say thank you. Of course, doing this throughout the year will be reasonably expensive, so you may prefer to keep it as a special occasion occurrence, such as Christmas, Valentines or Easter. This is a wonderful way to make a long-term impression on your customers and encourage them to return to your website in the future.
The items you decide on should be illustrative of your brand. In other words, you want it to showcase your values. For example, if you openly claim to be an eco-friendly company, you might want to opt for promotional items that are manufactured from recycled materials to emphasise your claim. If you sell beauty products, you could give away branded lip glosses, or something else that resonates with your brand personality and your unique selling point.
Don’t be alarmed if your branded merchandise doesn’t automatically result in a huge influx of sales. Like many other marketing methods, promotional items will allow you to connect with prospective customers and create some brand awareness. Don’t be afraid to try out various different techniques until you discover something that works well for you.